How Lead Tracking Increases Efficiency and the Bottom Line

In many people’s minds, lead tracking falls strictly under the marketing sphere. In reality, proper lead management can increase the efficiency not just of your marketing efforts, but of your entire business, with benefits that can be felt all the way down to the bottom line. Prioritizing Your Leads The first challenge that lead tracking […]

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Why You Need to Respond Instantly to New Leads

To say we live in an age of instant gratification is an understatement. When we have the capacity to return emails while grocery shopping or take conference calls during camping trips, it makes sense that customers expect quick (if not immediate) response times from businesses. And that includes your response times toward prospective clients, too. […]

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You Are Throwing Money Away by Not Tickling Leads

If you’ve got some old leads lying around that look deader than a doornail at first glance, don’t erase that database just yet. Instead, see what you can shake up with some well-aimed pokes right to the ribs. Chances are, those seemingly dead-end lead are actually only sleeping—and it’s time to wake them up with […]

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