Web Design Trends for Medical Sites

A big part of medical CRM is maintaining a great website. All of your efforts to bring in leads won’t be worth much if your site scares them away. Part of having a website that turns leads into patients is keeping up with web design trends. Even the best websites need to be updated — […]

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How to Attract More Leads with Your Blog

When someone visits your blog, how did they get there? Where did they come from? Was it a Google search or did they follow a link from social media? Good lead tracking means you’ll have the answers to all these questions so you can optimize your blog to attract more visitors — and keep them […]

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3 Ways to Maximize Your Email Leads

Email is definitely not dead. There are still more email accounts than social media accounts, and research suggests that the click-through rate for email is much higher than it is for social media. Whether your emails are relegated to the spam folder depends on how you go about your email marketing strategy. Follow these tips […]

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How to Make the Most of Online Patient Reviews

People today post online reviews about everything from food trucks to physicians. In fact, there are several websites dedicated solely to patient ratings of doctors and medical practices. A few years ago, nobody paid much attention to online reviews and ratings. Now, practices must consider the importance of reviews as an integral part of their […]

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Using Social Media to Cultivate Quality Leads

When it comes to lead management, you can’t afford to leave social media out of the equation. Here’s how to generate more leads — and better quality leads — from pages like Facebook, Instagram and Twitter. Update Often Keep your social media pages fresh. Think about when your target audience is most likely to be […]

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Signs It’s Not Working Out with Your Medical CRM

It’s not you, it’s your CRM. If the relationships between your practice and your patients (both existing and potential) aren’t closely managed, you’re missing out. Here are some red flags that might mean it’s time to update your strategy. 1. You’re Using a One-Size-Fits-All Model If you’re using a CRM that is not designed for […]

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Making Sense of Online Lead Management

No matter how much you’ve likely heard about the importance of online lead management, that doesn’t make the concept any easier to grasp for non-marketers. Even if you’re religiously using specialized software designed for tracking online leads, do you know how to analyze the results? Lead analysis can be a fantastic business resource… provided you […]

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The True Cost of Lead Management Software

Despite the benefits of using a strong CRM system, the high cost of most lead management software can deter private medical practices and other small businesses. However, this may prove to be an expensive mistake. When considering the most appropriate method of tracking both online and offline leads, it’s important to weigh up the true […]

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Factors to Consider When Tracking Online Leads

Although common perception tends to sway toward medicine being a lucrative field where business is always booming and gaining new customers is never a problem, the truth is that it’s still important to track online leads and act on them accordingly. Even when business is booming, there are significant benefits to tracking leads, not least […]

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How Lead Management Software Can Boost Your ROI

Too many companies base marketing decisions on “We think this might be a good way to share our company’s services” rather than facts about how to directly reach potential clients. Lead management software may be the catalyst your bottom line needs to grow, both through a higher ROI and a more focused marketing budget. The […]

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