What’s the Best Way to Handle Dead Leads?

When it comes to lead management, you’re playing a bit of a numbers game. No matter how effective your inbound marketing strategy may be, you won’t convert every lead. Part of efficient lead management involves focusing on your most qualified leads and not wasting your time or resources on leads that seem unlikely to convert. […]

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How the “Buyer’s Journey” Changes in a Medical Practice

All businesses are familiar with the “buyer’s journey,” sometimes referred to as the sales funnel, which refers to the steps a prospective client undergoes before committing to a purchase. Traditionally, the buyer’s journey is some variation of three steps: Awareness Consideration Decision/Conversion When it comes to marketing for your medical practice, however, there are a […]

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Why HIPAA Compliance Matters in Medical Lead Tracking

All medical facilities nationwide have been required to comply with certain security and coverage protection standards set by HIPAA, or the Health Insurance Portability and Accountability Act. While HIPAA standards may seem irrelevant to your marketing software, the interest of protecting the security and rights of your patients is directly linked to how you manage […]

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