The Connection between Lead Tracking and Conversion Rates

Tracking your leads may seem simple enough, but connecting the dots from the tracking process to conversion can be a different story. Conversions aren’t always easy; leads you thought were qualified can drop out of the running and you may not even know if your marketing efforts are working at all. A professional lead management […]

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Is Every Lead Worth a Follow-Up?

Not all leads are created equal. Some people are simply more likely to convert than others and it’s a good idea to separate your most qualified leads from those that seem unlikely to give you a return on investment. But how do you know if a lead is worth a follow-up at all? Qualified vs. […]

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Don’t Forget the Big Picture of Lead Tracking

From lead conversion rates to the buyer’s journey to tickling dead leads, marketing for your business can easily start feeling like learning a foreign language. And while navigating the ins and outs associated with inbound marketing can be beneficial, it’s important not to take your eyes off the big picture: your clients. Leads Are People […]

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