Making Sense of Online Lead Management

No matter how much you’ve likely heard about the importance of online lead management, that doesn’t make the concept any easier to grasp for non-marketers. Even if you’re religiously using specialized software designed for tracking online leads, do you know how to analyze the results? Lead analysis can be a fantastic business resource‚Ķ provided you […]

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The True Cost of Lead Management Software

Despite the benefits of using a strong CRM system, the high cost of most lead management software can deter private medical practices and other small businesses. However, this may prove to be an expensive mistake. When considering the most appropriate method of tracking both online and offline leads, it’s important to weigh up the true […]

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Factors to Consider When Tracking Online Leads

Although common perception tends to sway toward medicine being a lucrative field where business is always booming and gaining new customers is never a problem, the truth is that it’s still important to track online leads and act on them accordingly. Even when business is booming, there are significant benefits to tracking leads, not least […]

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