Why More Leads Aren’t Always Better

Time is one of your most precious commodities as a business owner. Your schedule is packed with appointments, personnel challenges, ordering supplies and a hundred other tasks, including keeping up with your marketing campaigns. Lead tracking software can streamline leads into one place and help you manage them, but are you putting too much time […]

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4 Tips for Tracking Medical Leads More Effectively

Lead tracking data can quickly bury any business owner, leaving you with a sea of information that lacks meaning and organization. Being able to quickly sift through the data instead can help streamline your online lead tracking process. By following these tips, you can track your medical leads a lot more effectively, putting your talents […]

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Why Better Lead Management Means Less Overhead

Every medical practice is on the lookout for ways to save on operating costs. When marketing is largely conducted in-house, managing leads can quickly become more expensive than anticipated in terms of both time and money. There are a few ways that better lead management can translate into less overhead for your business. Landing More […]

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4 Ways Online Lead Tracking Software Can Save You Time

Tracking leads is a must for any small business or medical practice, but can feel overwhelming to in-house non-marketers who are doing a lot of the work themselves. That’s where lead tracking software comes in. With the right tools, there are 4 ways that lead tracking software can save you time as well as take […]

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How to Increase Engagement with A/B Split Testing

Ideally, every visitor to your website would immediately engage with the content and become a client for life. In real life, that’s definitely not the case. With engagement as the first and most important step toward conversion, testing different content with your audience is a must for evaluating their response level, then making the choice […]

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3 Benefits of Managing All Your Leads from One Place

Any business can benefit from a management system that simplifies the lead generation and nurturing process. Whether your concern is personalization, efficiency or managing records, organizing your leads can help bring you closer to your marketing goals. Today, a good CRM is invaluable in aiding the inbound marketing process, and managing all your leads from […]

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What Should You Look for in a Medical CRM?

Customer relationship management systems can be a saving grace for your business. By automating as much as possible, the right CRM will free up your team to focus on tasks that can’t be automated. But not all CRMs are the same. A medical CRM needs to cater to the specific needs of medical businesses. Here […]

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How to Make Buyer Personas for Medical Marketing

Finding your niche is one of the most important things you can do in marketing. Since finding your niche begins with targeting the perfect customers, creating buyer personas—detailed descriptions of your target customers—is a smart place to start. Buyer personas are invaluable for marketing any type of business, but when it comes to medical marketing, […]

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The Connection between Lead Tracking and Conversion Rates

Tracking your leads may seem simple enough, but connecting the dots from the tracking process to conversion can be a different story. Conversions aren’t always easy; leads you thought were qualified can drop out of the running and you may not even know if your marketing efforts are working at all. A professional lead management […]

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Is Every Lead Worth a Follow-Up?

Not all leads are created equal. Some people are simply more likely to convert than others and it’s a good idea to separate your most qualified leads from those that seem unlikely to give you a return on investment. But how do you know if a lead is worth a follow-up at all? Qualified vs. […]

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