Don’t Forget the Big Picture of Lead Tracking

From lead conversion rates to the buyer’s journey to tickling dead leads, marketing for your business can easily start feeling like learning a foreign language. And while navigating the ins and outs associated with inbound marketing can be beneficial, it’s important not to take your eyes off the big picture: your clients. Leads Are People […]

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What’s the Best Way to Handle Dead Leads?

When it comes to lead management, you’re playing a bit of a numbers game. No matter how effective your inbound marketing strategy may be, you won’t convert every lead. Part of efficient lead management involves focusing on your most qualified leads and not wasting your time or resources on leads that seem unlikely to convert. […]

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How the “Buyer’s Journey” Changes in a Medical Practice

All businesses are familiar with the “buyer’s journey,” sometimes referred to as the sales funnel, which refers to the steps a prospective client undergoes before committing to a purchase. Traditionally, the buyer’s journey is some variation of three steps: Awareness Consideration Decision/Conversion When it comes to marketing for your medical practice, however, there are a […]

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Why HIPAA Compliance Matters in Medical Lead Tracking

All medical facilities nationwide have been required to comply with certain security and coverage protection standards set by HIPAA, or the Health Insurance Portability and Accountability Act. While HIPAA standards may seem irrelevant to your marketing software, the interest of protecting the security and rights of your patients is directly linked to how you manage […]

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How the Right Medical CRM Can Mean Happier Patients

Customer relationship management systems offer businesses benefits across the board. From organizing customers to sending personalized content in the right direction, your CRM can work to optimize your business’s success by nurturing a loyal client base. When it comes to medical businesses, it pays to invest in a system designed specifically for your field. When […]

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Medical Lead Tracking 101: Why Lead Management Matters

Lead management is a buzz term often thrown around the inbound marketing world, but is it really necessary when it comes to the medical field? After all, patients should practically flock to you, right? In reality, there are a few reasons why lead tracking is even more necessary when it comes to a niche like […]

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Can Better Lead Management Mean Higher Conversion Rates?

When it comes to any business maxing out its bottom line, conversion rates tend to be what most people focus on. The more conversions, the more profit, the more return-on-investment. To this end, lead tracking and management isn’t only about getting to know your client base on a more intimate level. The end goal of […]

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Lead Management Software vs. Manual Lead Tracking

While lead tracking has been a part of inbound marketing for decades, lead management software is a relatively new addition to the industry. Manual lead tracking using excel sheets and other databases was once the norm, but today, lead management software allows businesses to save themselves the time and labor of painstakingly inputting data and […]

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3 Must-Haves for Better Lead Tracking

The process of lead tracking is one that should continue to be refined and developed over time. If your business is just getting off the ground, it’s likely that you’ll have a few hurdles to clear before things start sailing more smoothly. If you’re more established, you likely already have a good idea of what […]

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What’s the Best Way to Track New Patient Leads?

Tracking new patient leads is essential for personalized targeting, converting leads into patients and delivering an outstanding customer experience. When it comes to lead tracking for your medical business, however, there’s a host of information out there on the best inbound marketing tactics to get the most out of your leads. Here’s a breakdown of […]

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