4 Important Truths for Improving Patient Retention
If you’re involved in the marketing of your medical practice, then you no doubt understand the importance of patient acquisition. Maintaining a steady influx of new patients is important to the health of your practice, and the time and resources you spend on acquiring new patients is often significant.
However, spending as much time on your patient retention strategies as your lead management may prove just as effective. According to the Harvard Business School, increasing customer retention by 5 percent typically increases profits 25 to 95 percent. Here are four things to keep in mind when you’re planning your own patient retention strategy.
1. Treat Every Visit Like the First
Many of us work in the medal because we care about the welfare of others. It comes as no surprise that treating each patient with care and respect is an important part of retaining patients.
When you create an atmosphere of trust and calmness in your office, your patients will look forward to their visits.
2. Anticipate Challenges
In life as in business, there are always challenges of some sort. While it may not be possible to plan for every accident, having evolving strategies in place for dealing with common obstacles can help when the unexpected does occur.
3. Keep Wait Times Short
It seems like the long wait time has been a complaint of patients since the dawn of medicine. The shorter you can keep your wait times, the better. Medical CRM systems that use lead management have been a key part of enabling more and more practices to keep their wait times short.
4. Constantly Communicate
Offer times for patients to call with simple health questions, and always ask them how they felt about a visit when leaving. Give patients multiple ways of receiving reminders and communicating with you, whether by telephone, email or SMS.