Lessons from the Lion Hunter Who Was Shot Down on Yelp

It was July 2015 and there was no shortage of viral internet stories making the rounds. Perhaps one of the most infamous, though, was the saga of Cecil the Lion and the dentist who killed him for sport. So reviled by the internet community was this one man that he had to temporarily shut down […]

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3 Major Medical Marketing Mistakes to Avoid

Hopefully you’ve already have implemented smart medical marketing practices, like using quality lead tracking software. If you’re taking an active role in making sure your practice is getting noticed, you’re ahead of the game. Remember, though, it’s just as important to steer clear of these huge medical marketing mistakes that can cost you big. 1. […]

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Should Your Medical Practice Be on Pinterest?

Pinterest. It seems like a great place to find recipes or holiday decorating ideas, but is there any reason for your medical practice to be there? Take a moment to think about whether having a presence on Pinterest makes sense for you. For many practices, Pinterest can be a viable way to attract quality leads. […]

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Web Design Trends for Medical Sites

A big part of medical CRM is maintaining a great website. All of your efforts to bring in leads won’t be worth much if your site scares them away. Part of having a website that turns leads into patients is keeping up with web design trends. Even the best websites need to be updated — […]

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How to Attract More Leads with Your Blog

When someone visits your blog, how did they get there? Where did they come from? Was it a Google search or did they follow a link from social media? Good lead tracking means you’ll have the answers to all these questions so you can optimize your blog to attract more visitors — and keep them […]

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3 Ways to Maximize Your Email Leads

Email is definitely not dead. There are still more email accounts than social media accounts, and research suggests that the click-through rate for email is much higher than it is for social media. Whether your emails are relegated to the spam folder depends on how you go about your email marketing strategy. Follow these tips […]

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How to Make the Most of Online Patient Reviews

People today post online reviews about everything from food trucks to physicians. In fact, there are several websites dedicated solely to patient ratings of doctors and medical practices. A few years ago, nobody paid much attention to online reviews and ratings. Now, practices must consider the importance of reviews as an integral part of their […]

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Using Social Media to Cultivate Quality Leads

When it comes to lead management, you can’t afford to leave social media out of the equation. Here’s how to generate more leads — and better quality leads — from pages like Facebook, Instagram and Twitter. Update Often Keep your social media pages fresh. Think about when your target audience is most likely to be […]

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Signs It’s Not Working Out with Your Medical CRM

It’s not you, it’s your CRM. If the relationships between your practice and your patients (both existing and potential) aren’t closely managed, you’re missing out. Here are some red flags that might mean it’s time to update your strategy. 1. You’re Using a One-Size-Fits-All Model If you’re using a CRM that is not designed for […]

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Making Sense of Online Lead Management

No matter how much you’ve likely heard about the importance of online lead management, that doesn’t make the concept any easier to grasp for non-marketers. Even if you’re religiously using specialized software designed for tracking online leads, do you know how to analyze the results? Lead analysis can be a fantastic business resource… provided you […]

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