Factors to Consider When Tracking Online Leads

Although common perception tends to sway toward medicine being a lucrative field where business is always booming and gaining new customers is never a problem, the truth is that it’s still important to track online leads and act on them accordingly. Even when business is booming, there are significant benefits to tracking leads, not least of which is how better lead management means less overhead. Of course, before any benefit can be experienced, tracking must be done correctly.

Timeframes and Tracking Online Leads

One factor that must be monitored when you track online leads is timeframes, and how the numbers vary from period to period. When accessing analytics, pay attention to how the current period compares to:

  • Current goals and objectives
  • The last period’s figures
  • A three-month average
  • The same period last year

Sources of Online Leads

Knowing where your leads come from enables you to streamline the way in which you track online leads in order to make the process more efficient. To achieve the best possible ROI, track what percentage of online leads come from each of these sources:

  • Organic searches on Google, Yahoo and similar
  • Referrals from external sites or former patients
  • Social media platforms
  • Links from emails you have distributed
  • Direct traffic, where your URL has been typed in
  • Any other sources, including offline sources

With the right software, it’s easier than you may think to track online leads, as well as those that originate offline. Don’t keep putting it off.


Factors to Consider When Tracking Online Leads
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Factors to Consider When Tracking Online Leads
LeadAlign explains how tracking online leads brings a number of benefits to your medical practice, including lower overheads and improved ROI.