HIPAA Compliance for Lead Tracking
HIPAA compliance doesn’t only apply to the interactions that occur within your practice walls. Medical marketing and lead tracking, which both typically include sensitive personal data like names, addresses and more, also need to fall with patient privacy guidelines.
Where HIPAA and Marketing Intersect
The Health Insurance Portability and Accountability Act (HIPAA) spells out very specific boundaries for how patient information must be protected by medical practices. Not only is HIPAA compliance legally mandated (deliberate violations are subject to hefty penalties), but reassuring your existing and prospective patients that your practice strictly follows HIPAA compliance guidelines gives them an added level of trust in your services, including your marketing strategies.
Medical lead tracking can provide invaluable insight into which marketing channels are working best for practices. At the same time, standard marketing solutions simply don’t maintain the necessary level of privacy and security that’s necessary when those marketing efforts revolve around protected health information.
Communication that’s exchanged between healthcare providers and patients or prospective patients may include discussion in some detail about medical history and other personal issues. This means the need of HIPAA compliance has to expand enough to cover any marketing activities that may include communication on these subjects, including lead tracking.
HIPAA compliance may be one of the most important parts of running a successful medical practice, but it can also be one of the biggest challenges. Maintaining the full confidentiality of your patients and prospects with HIPAA-compliant lead tracking is one less worry on your marketing plate.