How to Attract More Leads with Your Blog
When someone visits your blog, how did they get there? Where did they come from? Was it a Google search or did they follow a link from social media? Good lead tracking means you’ll have the answers to all these questions so you can optimize your blog to attract more visitors — and keep them there once they arrive.
Pay Attention to Patterns
Things tend to go in cycles, and medical lead tracking is no exception. You might have a lot of leads coming in from one source during certain times of the year, only to see that same source slow to a crawl during others. Get to know these patterns and you can refocus your efforts into getting leads from other places during slow periods.
Expand Your Social Network
Your social media presence is important. Don’t miss out on a potential source of leads by skipping out on some social media sites. Limiting yourself is never a good idea. Even Snapchat offers a great opportunity for medical practices to gain exposure and attract real, quality leads.
Variety Is good.
Of course you should keep your posts relevant to your business, but don’t be afraid to branch out and create posts that appeal to different types of people. Try posting some fun listicles, how-to guides and updates on industry news. Include some posts about healthcare tech trends or interesting new procedures.
Your goal is for your blog to become a trusted source of information in your industry.
By following these tips, you won’t just attract more leads from around the Internet. You’ll establish yourself as an information leader and build the credibility it takes to turn leads into patients.