Signs It’s Not Working Out with Your Medical CRM
It’s not you, it’s your CRM. If the relationships between your practice and your patients (both existing and potential) aren’t closely managed, you’re missing out. Here are some red flags that might mean it’s time to update your strategy.
1. You’re Using a One-Size-Fits-All Model
If you’re using a CRM that is not designed for use in the healthcare industry, you may not be getting all the benefits you should from it. A medical CRM should be tailored to meet the specific needs of your practice and should enable you to easily integrate your recordkeeping systems, including lead tracking. Also, CRM systems made specifically for medical practices are engineered to work in compliance with HIPPA. This protects your patients and your practice.
2.Traffic Is Up but Leads Are Down
It’s good to attract lots of visitors to your sites and pages. If none of them are converting to real leads, though, there’s not much value in it.
Your current lead tracking method might be letting potential new patients slip through the cracks.
A good medical CRM should help you streamline your tracking process and work with you to create smart strategies, like using automated responses to help you engage leads as soon as they visit your site.
3. You Aren’t Maximizing Social Media
Social media is a powerful tool for marketing and lead generation. Your lead tracking software should show you exactly how many of your leads are coming from which social media pages. That way, you can adjust your social media marketing strategy as needed to attract more promising leads.