Tips to Generate More Leads from an Online Webinar
Participating in online web-based seminars, or webinars, can be an easy and cost-effective way to generate interest in your medical practice. In an industry as fast-changing as medicine, they’re also an effective way to introduce your clients and prospects to new equipment and procedures.
Webinars aren’t difficult to create. They can be as easy as including a date and link to Google Hangouts in your monthly newsletter. However, they provide you with a way to speak directly to a live audience. That means you can share new information as well as take their questions.
How Does a Webinar Help Online Lead Tracking?
The more tightly you integrate your webinar with your online lead tracking system and strategy, the better insights you’ll be able to acquire from your webinar. When a user signs up to attend your webinar, you’ll be able to pinpoint exactly where they are in your sales funnel or customer journey.
Webinars give you the ability to connect with a large number of people in real time, so you can get instant feedback improve your online lead tracking.
Understanding where your audience members are in the customer journey will help you tailor your answers to their specific needs. For instance, you may want to introduce a new medical procedure to established clients who have already had similar procedures.
Webinars Keep on Giving
Recording your webinars provides you with additional content that can be watched later by new leads. When you combine your videos with lead scoring, they can also provide a wealth of new information about how to increase the effectiveness of future webinars and content.
Having this deep knowledge on how leads react, gives you the ability to continually nurture them with additional content optimized to their concerns. Holding regular webinars can tell you which products are most valuable to your clients and which aren’t.