Using Social Media to Cultivate Quality Leads
When it comes to lead management, you can’t afford to leave social media out of the equation. Here’s how to generate more leads — and better quality leads — from pages like Facebook, Instagram and Twitter.
Keep your social media pages fresh. Think about when your target audience is most likely to be online and post at that time. Share something at least once per day on sites like Facebook, but don’t go overboard. Bombarding someone’s news feed is a good way to make sure they never visit your site. You can share things on Twitter more often, just make sure you’re retweeting good content from respected people or organizations in your field. This can help you build credibility, plus it’s good networking.
How often you post isn’t as important as what you post. Be strategic about the content you share on your professional social media pages. Your posts should always be relevant to your practice in some way and they should never sound like an obvious sales pitch. Share updates about what’s going on at your practice, industry news about new products or procedures, and useful articles. Share your own articles and blog posts, too, just not every time you update your status.
Keep it professional
Nobody wants to follow a boring page, so have fun and post engaging content. Just don’t cross the line from professional to personal. Refrain from sharing or commenting on controversial or offensive content. If you have to second guess something you’re about to post, don’t post it. The way to get good leads from your social media pages is to establish yourself as a trusted authority. That means thoroughly vetting anything you post to make sure it’s accurate and up-to-date.