Two kinds of field sales
Badger Maps grew up serving outside sales reps who visit a known list of businesses: pull accounts from the CRM, plan the day’s route, log the visit. It does that well, with two-way CRM integration on its Business plan and routes of up to 120 stops.
Storm canvassing works the other way around. There’s no list yet. Your crew drives a neighborhood, spots damage, and creates the list. The hard problems are knowing which streets are already covered and capturing a lead in one motion while driving. That’s what we’re building LeadAlign to do better than anything else available.
Side by side
| LeadAlign | Badger Maps | |
|---|---|---|
| Built for | Residential canvassing: roofing, windows, shutters, tree removal | Outside sales reps visiting existing B2B accounts |
| Price | $29 per rep / month, every feature | Business $58 / user / month billed annually ($69 monthly). Enterprise $95 annually ($109 monthly). |
| Territories | Included, with alerts when a rep wanders | Enterprise Plus, or add-ons starting at $20 per territory / month (5 minimum) |
| See which streets are worked | Every rep’s route painted live in their color | Location- and time-stamped check-ins; not continuous trails |
| Drop a lead while driving | One tap, right where you are | Add accounts and check-ins; lead generation search |
| No cell signal | Field app works fully offline | Confirm offline behavior with Badger |
| Live manager dashboard | Every rep, trail and lead as it happens | Management dashboards on Business and above |
| Route planning | Optimized routes through selected leads | Up to 120 stops, AI route planning |
| CRM sync | CSV export | Two-way sync on Business and above |
| Trial | 14 days, no card | 14-day trial or team pilot |
Why canvassing needs a different map
The map has to remember where you’ve been
A check-in tells you a rep stopped at one address. It doesn’t tell you they drove the whole subdivision and nothing was worth a knock. LeadAlign records the route itself, so “worked” and “not worked” are obvious on the map for everyone on the team.
Lead capture has to fit in a red light
A rep spotting hail damage from the truck doesn’t have time to search for an address and fill in an account. LeadAlign drops a pin where the phone is with one tap. Notes and a status can wait until the end of the street, or never.
Territories shouldn’t be an upsell
Splitting a storm zone between reps is the first thing a canvassing manager does. In LeadAlign you draw an area, assign it, and reps get an alert if they wander into a teammate’s, all on the one plan.
If your reps call on commercial accounts already in Salesforce, HubSpot or Dynamics and need two-way sync and long daily routes, Badger Maps is designed for that. If your crew finds new homeowners street by street, LeadAlign is the better tool for the job.
Sources (checked October 24, 2026)
- Badger Maps pricing page: plan prices, territory add-ons, trial and pilot terms.
- Badger Maps features page: check-ins, mileage tracking, territory tools.
Badger Maps is a trademark of its owner. Confirm current plans and features with Badger Maps.
Questions
Can LeadAlign plan routes like Badger Maps?
Yes, for leads. Select leads on the dashboard and LeadAlign orders them into the shortest route it can find, then opens them as Google Maps directions in batches of ten stops or downloads a GPX file.
Do I need territory add-ons in LeadAlign?
No. Territories, territory alerts, the live dashboard, routes and exports are all part of the one $29 plan.