Lead Management vs. Client Management Software

When you’ve run a medical practice long enough, you get a feeling for patient turnover. Some patients will stay with your practice for years, but others will come and go. The more specialized your practice is, the more likely you’ll experience more patient turnover. If your field of medicine requires you to always be on […]

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3 Tips When You’re Wondering How to Track Your Leads

It’s common knowledge that the more you understand a sales lead, the more likely you are to close a deal with them. Understanding a prospective client takes effective lead management from the beginning. If you run a medical practice, understanding the reasons people contact you can also help you tailor your sales conversations to show […]

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4 Important Truths for Improving Patient Retention

If you’re involved in the marketing of your medical practice, then you no doubt understand the importance of patient acquisition. Maintaining a steady influx of new patients is important to the health of your practice, and the time and resources you spend on acquiring new patients is often significant. However, spending as much time on […]

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3 Reasons You Should Track Your Practice’s Online Leads

You work hard and invest a lot to attract new patients to your practice. After all, your clients are the reason your business exists in the first place. Using online resources like your website and social media to supplement your other ways of attracting new patients makes a lot of sense. However, you want to […]

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How Online Reviews Work With Your Lead Tracking

Social proof is the most valuable form of marketing today. If a celebrity endorses a product or experts tout the value of a service, you can expect others to follow suit. Consumers base a significant number of their purchasing decisions on online reviews. In fact, social proof is so powerful that today, online reviews hold […]

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3 Ways a Medical CRM Can Increase Patient Engagement

Happy patients are at the heart of every medical practice. To get clients to continually return to your services, you’ll need to provide a great experience from start to finish, which includes an ongoing level of patient engagement. Continued engagement is one of the best ways to make your customers feel valued, and the right lead […]

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How Lead Tracking Cuts Marketing Costs

Investing a little in effective marketing can more than pay for itself in the long run, but you need to have concrete strategies for how your marketing tactics will help your business rather than provide a sinkhole for costs. Lead management software isn’t a luxury for businesses who can afford it; it’s actually one of […]

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How to Track Lead Sources for Your Medical Business

Medical lead tracking can be a daunting task, especially when trying to locate the original source of a lead. However, knowing where your high-quality leads come from is an important part of understanding how to improve your conversion process. Review Your Analytics Knowing that a lead comes from your website isn’t hard to figure out. […]

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3 Steps to Use Google Analytics to Track Website Leads

Seeing a spike in new leads for your medical practice’s website can be both exciting and confusing. It’s exciting because it means your marketing is working, and people are interested in your medical service. However, it can also be confusing because you have to wonder: why now and where did they come from? While having […]

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Is Your Medical Lead Management an Asset or a Cost?

Lead management is a vital component of ensuring your medical practice remains a thriving business. Managing leads, nurturing potential patients and providing care for your existing patients are all important to the health of your practice, but taken together they are represent a huge undertaking. That’s why it’s important to look at your lead management […]

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