How SEO Can Affect Your Lead Generation

On the surface, search engine optimization (SEO) may not seem to have any connection with online lead generation. If you dig a bit deeper, though, you’ll find that how your website performs online is directly tied to the number of qualified leads you acquire. How do your SEO efforts impact your lead management? SEO & […]

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How Influencer Marketing Can Help You Generate Leads

Influencer marketing has been a much-discussed topic over the past few years, which should come as no surprise considering its effectiveness. Influencer marketing functions as a hybrid between celebrity endorsement and word-of-mouth in an environment of highly targeted and motivated enthusiasts. By leveraging people with a topical connection to your industry and many followers, you […]

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Tips to Generate More Leads from an Online Webinar

Participating in online web-based seminars, or webinars, can be an easy and cost-effective way to generate interest in your medical practice. In an industry as fast-changing as medicine, they’re also an effective way to introduce your clients and prospects to new equipment and procedures. Webinars aren’t difficult to create. They can be as easy as […]

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Prioritize Your Prospects with Medical Lead Management

One of the great things about sales is that there is always someone new to buy what you’re selling. Unfortunately, there isn’t always more time when you need it; after all, there are only 24 hours in a day. That’s why we prioritize our tasks, and why we need to also prioritize our sales leads. […]

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Lead Management vs. Client Management Software

When you’ve run a medical practice long enough, you get a feeling for patient turnover. Some patients will stay with your practice for years, but others will come and go. The more specialized your practice is, the more likely you’ll experience more patient turnover. If your field of medicine requires you to always be on […]

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3 Tips When You’re Wondering How to Track Your Leads

It’s common knowledge that the more you understand a sales lead, the more likely you are to close a deal with them. Understanding a prospective client takes effective lead management from the beginning. If you run a medical practice, understanding the reasons people contact you can also help you tailor your sales conversations to show […]

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4 Important Truths for Improving Patient Retention

If you’re involved in the marketing of your medical practice, then you no doubt understand the importance of patient acquisition. Maintaining a steady influx of new patients is important to the health of your practice, and the time and resources you spend on acquiring new patients is often significant. However, spending as much time on […]

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3 Reasons You Should Track Your Practice’s Online Leads

You work hard and invest a lot to attract new patients to your practice. After all, your clients are the reason your business exists in the first place. Using online resources like your website and social media to supplement your other ways of attracting new patients makes a lot of sense. However, you want to […]

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How Online Reviews Work With Your Lead Tracking

Social proof is the most valuable form of marketing today. If a celebrity endorses a product or experts tout the value of a service, you can expect others to follow suit. Consumers base a significant number of their purchasing decisions on online reviews. In fact, social proof is so powerful that today, online reviews hold […]

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3 Ways a Medical CRM Can Increase Patient Engagement

Happy patients are at the heart of every medical practice. To get clients to continually return to your services, you’ll need to provide a great experience from start to finish, which includes an ongoing level of patient engagement. Continued engagement is one of the best ways to make your customers feel valued, and the right lead […]

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